FRACTIONAL
HEAD OF DESIGN

a.k.a.DESIGN CHIEF

20 years in design. Acting Head of Design at Centraal Beheer, Achmea Group. Works in Dutch, English and Portuguese.

CREATOR, INNOVATOR, FUTURIST & SPEAKER

I help organizations align product, design, and innovation. Operating at Head of Design level. Advisory, full-time, or fractional. I engage in the way that works best.

STRATEGIC ADVISORYGET IN TOUCH
20
Years Experience

20+Projects/25+People Mentored

01Recent Experience
2024–PRESENT
DESIGN LEAD & ART DIRECTOR (ACTING HEAD OF DESIGN)
CENTRAAL BEHEER (ACHMEA GROUP)
NL
2023–2024
UX LEAD & DIGITAL ART DIRECTOR
CENTRAAL BEHEER (ACHMEA GROUP)
NL
2021–2023
UX LEAD: FINANCIAL SERVICES
CENTRAAL BEHEER (ACHMEA GROUP)
NL
View Full Experience

HOW I CAN HELP

DESIGN LEADERSHIP ADVISORY

Advisory-level design leadership without the full-time hire. Think of it as a Head of Design on retainer, available when you need strategic direction. Or embedded for longer engagements.

  • FRACTIONAL LEADERSHIP
  • TEAM CULTURE
  • VISION & INNOVATION
See the six ways to engage

STRATEGIC CONSULTING

High-level clarity on product, design, and innovation. From concept to execution, helping leadership teams make better decisions.

  • PRODUCT STRATEGY
  • FUTURES THINKING
  • INNOVATION FRAMEWORKS

KEYNOTES & WORKSHOPS

Keynotes and hands-on workshops built on Design With Flow ©, Niek's own framework for creative leadership and team performance. Available for industry events and internal summits.

  • DESIGN WITH FLOW ©
  • SIX DESIGNERS FRAMEWORK
  • TEAM WORKSHOPS